It shouldn't be a surprise to anyone of the influence of hip-hop on popular culture. What may be surprising to some is that hip-hop has grown and matured in many directions, including the luxury market and more specifically wine & Champagne. From Rick Ross's power behind Luc Belaire Rare Rose to Drake just mentioning Moscato, the economic force that is hip-hop doesn't seem to be slowing down anytime soon. You crazy for this one Jay.

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